Introduction
Last month, CoinEx announced an exclusive campaign tagged “PKR Exclusive: Become a Merchant to Earn Up to 50 USDT!”. This Pakistan-only campaign ran from the 23rd of May to June 12, 2025.
CoinEx rewarded the first 150 eligible P2P (Peer-to-Peer) merchants who participated in the exclusive campaign. The 3-week campaign allowed P2P merchants in Pakistan to earn up to 50 USDT.
All they needed to do was complete some steps to establish their online presence daily and compete in trading volume and order counts. The event ended in such a grand style, with many Pakistani merchants happy with the outcome.
This article will cover the just-concluded “PKR Exclusive: Become a Merchant to Earn Up to 50 USDT!” campaign in detail, important highlights, and the effect of the campaign on $CET and the CoinEx community.
The PKR Exclusive: Become a Merchant to Earn Up to 50 USDT: Campaign Mechanics
CoinEx created an incredible balance between entry ease and reward for continuous participation through this event. The leading exchange employed a campaign structure that was simple and effective.
Below are some of the details you need to know about the just concluded PKR Exclusive: Become a Merchant to Earn Up to 50 USDT campaign.
- Campaign Duration: The campaign ran for 21 days. It started on the 23rd of May and ended on June 12, 2025.
- Registration and Eligibility Criteria: The campaign was only open for CoinEx P2P merchants from Pakistan
- User Participation Cap: CoinEx allowed the first 150 eligible merchants to participate in the campaign.
- Daily Online Presence Requirement: The campaign participants were required to spend at least 1 hour on the CoinEx P2P marketplace. Merchants who completed this step daily earned 10 USDT at the end of the campaign.
- Rewards for Top P2P Merchants: CoinEx offered participants two leaderboards with their distinct bonuses.
- Order Counts: The top 5 merchants with the highest order counts, at least 10 trades from different users, earned 20 USDT each.
- Trading Volume: The top 5 merchants with the highest trading volume, multiple trades from at least 10 different traders, earned 20 USDT each.
- Reward Distribution Duration: CoinEx distributed the earned rewards to participants’ wallets within 7 to 10 days after the campaign conclusion.
CoinEx made the campaign ideal for competitive and aspirational Pakistani merchants by blending leaderboard incentives and daily online presence rewards into one structure.
Important Campaign Metrics and Highlights
Below are the participation results from the just concluded PKR Exclusive: Become a Merchant to Earn Up to 50 USDT campaign.
- Merchant Onboarding: CoinEx completed the onboarding of the 150 eligible merchants within 48 hours after the campaign kicked off.
- Sustained Daily Online Presence: All the participants tried to achieve 1 hour of daily online presence on the CoinEx P2P market interface. In the end, CoinEx rewarded the traders with 1500 USDT for showing up daily.
- Total Trading Volume: The CoinEx P2P market saw a trading volume of at least $1 million in PKR pairs at the end of the campaign.
- Total Order Counts: The campaign recorded at least 3500 PKR-USDT trades.
- Total Unique Orders: At least 1500 users traded PKR with the campaign participants.
These campaign stats show that CoinEx reward structure bred an excellent community for effective user engagement and real trading activity.
How the Event Affected the CoinEx Community
The just-concluded “PKR Exclusive: Become a Merchant to Earn Up to 50 USDT!” campaign had massive effects on the CoinEx community. Below are some of the impacts that the event had on the CoinEx community in Pakistan.
Surged P2P Engagements
Buyers are naturally attracted to P2P platforms with active merchant engagements.
Hence, the daily posts and announcements of new merchant status on the CoinEx official Telegram and Twitter handles had the following effects on the Pakistani user base:
- Sparked up fresh passion for buying and selling PKR in the P2P market.
- Generated new discussion and activity waves around P2P trading.
Provided Social Proof for Future Promotions
As new merchants earned daily rewards for constantly being online and increasing their order counts/trading volume, they shared their success on various social media platforms.
Users posted screenshots of their rewards and wrote testimonials for the campaign. These elements served as user-generated content that caused other community members to start anticipating the next event on CoinEx.
Provided Further Support for PKR Integration and Local Markets
This exclusive PKR campaign highlighted CoinEx's level of commitment to the local markets in Pakistan. Many users from Pakistan enjoyed dedicated customer support services in their local language.
Ultimately, the event built positive sentiment and trust between CoinEx and members of its Pakistan community.
Created an Effective Feedback Loop
The Telegram polls and post-campaign surveys that CoinEx conducted gave us insights into the participants' user experience. This feedback pointed CoinEx to various aspects of its ecosystem that need improvement.
In addition, the campaign gave CoinEx users in Pakistan a voice through these polls and surveys. Many users suggested various campaign structure enhancements that could make future campaigns better than this one.
Improved Loyalty in The Community
CoinEx fostered loyalty among members of its Pakistan ecosystem by combining real USDT rewards, excellent support infrastructure, and community members’ recognition.
This campaign gave many Pakistani users a strong sense of belonging in the CoinEx ecosystem.
In other words, the campaign achieved more than just increasing PKR trading volume and order count; it significantly strengthened the CoinEx community in the local Pakistani market.
How the Event Affected $CET (CoinEx Token)
The reward focus of the campaign was USDT. However, it significantly affected $CET, the CoinEx native token. Here are some of the ripple effects that this event triggered for $CET.
$CET Visibility Enhancement
CoinEx.com offered CET to the P2P traders as an optional discount currency to use for transaction fees. CoinEx's positioning of CET heightened the token’s visibility to users in Pakistan.
Increased $CET Usage for Fees Payment
When traders became aware of $CET, the token’s demand surged. In addition, many merchants chose to pay their transaction fees in $CET instead of BTC/USDT.
As the currency trade frequency increased, the token’s outflow increased, and that led to an indirect boost to the $CET velocity.
Trading Volume Surge and Price Stability
The truth is, $CET’s price was still subject to the general forces that drive the crypto market. However, this campaign spiked the trading volumes of $CET, especially in PKR markets.
The surge in the token’s trading volume brought stability to the $CET price amid the unfavorable market conditions during the campaign.
Growth in the Number of CET Holders
This campaign onboarded users into the CoinEx ecosystem who bought CET to pay for trades, so that they could enjoy trading discounts. This massive onboarding led to an increase in the number of $CET holders from Pakistan.
This effect aligns perfectly with CoinEx's long-term strategy of employing merchant-based channels to drive crypto adoption in various regions of the world.
Set The Stage For $CET Mechanics in The Future
The success of this campaign has opened the doors for the success of others that will offer $CET as the reward incentive.
Cross-campaign opportunities will keep multiplying in the CoinEx ecosystem as $CET adoption grows through merchant fees.
A Summary of $CET Activity During the Campaign
The table below captures the $CET activity metric in the PKR trading region before and during the campaign.
These metrics above show a significant $CET engagement uptick during the campaign. The $CET engagement growth resulted from how CoinEx integrated the token into P2P trading operations.
Final Thoughts
CoinEx has finally completed another exclusive and exceptional regional campaign with an outstanding and resounding success rate.
This article has explored the details of the PKR Exclusive: Become a Merchant to Earn Up to 50 USDT campaign.
This report also covered the vital campaign highlights, metrics, and impact on the CoinEx ecosystem and $CET.
Judging from an overview of $CET’s activity, it is evident that this campaign massively affected various aspects of the CoinEx ecosystem in Pakistan.
The campaign had such effects on the Pakistani market because it blended the simplicity of daily logins for rewards with leaderboard ambition bonuses.
CoinEx’s perfect blend of a winning campaign structure led to a sustained level of P2P engagement and strong user participation during the campaign.
The success of this campaign has reinforced that merchant-based campaigns offer multi-dimensional value to users.
In addition, such campaigns can strengthen the ecosystem, increase P2P trading, boost CET velocity, and improve the token’s activity.
CoinEx plans to roll out other future regional fiat campaigns that will incorporate $CET as the direct incentive, not just a token for discounted trading fees.
The results we have seen from the PKR Exclusive: Become a Merchant to Earn Up to 50 USDT campaign will clear the path for a long-term, deeper $CET adoption in other regions.
This event report has shown that CoinEx can curate powerful and targeted campaigns with real-world incentives.
However, the PKR Exclusive: Become a Merchant to Earn Up to 50 USDT, for us, was beyond a promotional campaign.
It was our strategic way of growing an effective and vibrant crypto community in Pakistan, integrating regional fiat currencies into the crypto ecosystem, and driving crypto adoption in the region.
Users who participated in the campaign can check their CoinEx USDT Wallets for their rewards. If you missed this campaign, you could join the next.
Keep your eyes on our announcement page to learn about CoinEx’s next promotional event and how to join for exciting rewards.
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