BlockBeats News, June 21st. According to Vesper data, the price of whey protein in the United States has recently surged. The price of whey isolate has surpassed $14 per pound, and whey concentrate (Concentrate 80) has also seen a significant increase, both hitting all-time highs. The rapid price surge has been jokingly compared by netizens to the supply shortage-driven price hikes seen in the hard drive manufacturer Sandisk ($SNDK).

Serenity quipped that whey protein is replicating the supply-demand script of the AI hash rate industry—bursting demand facing a supply bottleneck, leading to a rapid price increase. Currently, there are concerns in the market that creatine may be the next fitness supplement category to experience a shortage.

Looking at the price trend, after hitting bottom in 2023, the price of whey protein has seen a sustained sharp rebound, accelerating in 2026, attracting widespread attention from the fitness consumer base.