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Apple's AI strategy is set to receive a reboot tonight as Tim Cook hosts WWDC for the last time in his career.
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BlockBeats News, June 8th, Apple's annual Worldwide Developers Conference (WWDC) will open on June 8th local time at Apple's headquarters in Cupertino, California, and will run until June 12th. It is reported that this will be Tim Cook's last WWDC as CEO. According to the plan, Cook will transition to the role of Chairman on September 1st, with hardware chief John Ternus taking over as CEO.

The core focus of this WWDC is the reboot of Apple's AI strategy. The previously launched Apple Intelligence has been questioned due to feature delays and subpar experience. Apple hopes to re-engage in the AI competition through a new version of Siri, an AI development platform, and ecosystem-wide intelligent feature upgrades.

Reports suggest that Apple will release iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27. This year's updates will shift the focus from interface design to performance optimization, battery life improvement, system stability, and enhanced AI capabilities.

The new Siri is seen as the core of Apple's AI strategy. Internally codenamed "Campo," it will upgrade from a traditional voice assistant to an intelligent assistant covering the entire ecosystem. It can understand on-screen content, access emails, calendar, and notes, and support cross-app execution of complex tasks. Apple is also reportedly planning to introduce the Google Gemini model and allow users to switch to third-party AI services like Claude and Gemini outside of ChatGPT.

Meanwhile, Apple is expected to launch a brand-new CoreAI platform, opening up more AI capabilities to developers. It will comprehensively upgrade visual intelligence, Safari browser, Genmoji, Image Playground, and Shortcuts, introducing more generative AI and natural language automation capabilities.

On the hardware front, Apple has reportedly added support for foldable devices at the system level, paving the way for future foldable-screen iPhones. Additionally, following underwhelming performance in the Vision Pro market, Apple may also reveal the latest progress on smart glasses direction, with related products expected to launch no earlier than 2027.

At the time of writing, Apple is up 0.46% in pre-market trading, trading at $308.72.

ソース:BlockBeats

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